UI/UX, Leadership


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My Role
Lead UI/UX team for a series of internet sites
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Business Outcomes
Increase Conversion Rate and User Engagement
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User Impacts
Create a streamlined user experience for a complicated task


HighSpeedOptions.com is an online platform that has transformed the way users discover and compare internet services. As a UI/UX director, my role in the development of this website was to ensure an intuitive, user-centric design that simplifies the complex process of choosing internet services. By integrating a seamless user interface, engaging visual elements, and a responsive design, we aimed to provide users with an unparalleled experience in their search for high-speed internet options.

User-centric design approach

Understanding the diverse needs of users in their quest for internet services, the design process prioritized user-centricity at its core. Through extensive user research, we identified common pain points and challenges faced during the search for internet plans. This insight laid the foundation for a streamlined design that seamlessly guides users through the complex landscape of available options.

Simplified user journey

The website was meticulously designed to provide a simplified user journey, enabling visitors to effortlessly explore and compare various internet service providers. Leveraging a minimalistic yet impactful design, the user interface focuses on clarity and ease of navigation. The intuitive navigation system ensures that users can access the desired information within a few clicks, eliminating any potential confusion or frustration.

To engage users and enhance their experience, the website integrates interactive features and dynamic elements. These include interactive comparison tools, real-time plan availability updates, and a user-friendly filtering system that allows users to customize their search based on specific preferences. Additionally, the inclusion of visually appealing infographics and data visualizations assists users in comprehensively evaluating their options.

Recognizing the increasing use of various devices for browsing, the website was meticulously crafted to ensure a seamless experience across all platforms. The responsive design adapts effortlessly to different screen sizes, maintaining consistent functionality and visual appeal on desktops, tablets, and smartphones. This commitment to responsiveness ensures that users can access the platform from any device without compromising the quality of their experience.

CRO activities

I led the team in CRO activities by implementing A/b testing tools and processes so that we were constantly optimizing our site in small, yet impactful ways. We used Google Optimize and then Convert.com to conduct our A/B testing which resulted in an increase in conversions and a deeper understanding of our users.

Emphasis on accessibility and inclusivity

In adherence to principles of inclusivity, the design prioritizes accessibility for users of all backgrounds and abilities. Implementing accessible features such as adjustable font sizes, high color contrast, and screen reader compatibility, HighSpeedOptions.com ensures that all users can navigate the platform effortlessly, regardless of any potential accessibility challenges.

Impact and user engagement

HighSpeedOptions.com has had a profound impact on the digital landscape, empowering users to make informed decisions about their internet services. With an increasing number of users benefiting from the platform's user-friendly interface and comprehensive information, the website has emerged as a trusted resource for individuals and businesses seeking reliable internet solutions.

Through an unwavering commitment to user-centric design, seamless responsiveness, and inclusivity, HighSpeedOptions.com has set a new standard in the online search for internet services. As a product designer, my contribution to this transformative project reflects my dedication to crafting digital experiences that prioritize user satisfaction and accessibility. The success of HighSpeedOptions.com stands as a testament to the power of intuitive design in simplifying complex decision-making processes for users worldwide.

Julie truly epitomizes what it means to be a team player. While self-starting and capable of working independently, she is always looking to incorporate feedback from others to ensure the best product goes forward. She is a true professional, and the quality of her work speaks volumes of her character. Julie is a pleasure to work with and will instantly add value to any team she is on.
Anthony Calamito: Chief Geospatial Officer, Boundless
I worked with Julie at Excelacom and really enjoyed her creativity, combined with her ability to get things done, on time and with great quality.She is a great graphic designer, continuously bringing to the table new ideas and helps transform storytelling of technology and data into visual and graphical interfaces.I highly recommend working with Julie!
Yossi AbrahamCMO, Excelacom
Julie is an absolute pleasure to work with. She is extremely talented and her work ethic is second to none. Her ability to gather customer requirements and ideas and distill them into a presentable, compelling media is truly impressive. It would be a privilege to work with Julie again in the future and I hope I have the opportunity to do so.

Elliott FergusonVP, Professional Services, Boundless
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