While working at Galvanize / Hack Reactor, I studied the user journey and created a user experience that was more accessible, and scalable to our growing business.
Objective - Create a seamless user experience between two products
Purpose of the project - Increase applications of students.
My role - I was responsible for the user experience pre application. I worked closely with developers and marketing to make sure messaging and the student journey matched.
Challenge - There were a lot of variables to design for that made the user journey very complex.
Galvanize had its own brand, and in 2018, acquired Hack Reactor. Each company had their own brand and user journey. My job was to create reusable UI components, to have each user feel the same experience while maintaining the integrity of each brand.
We wanted to get a deeper understanding of our students and their pain points for wanting to join a coding bootcamp. This research led to us improving our messaging, creating a better overall experience for a student.
I was knee deep in data, searching through linkedIn, SalesForce, and surveys to combine this information into personas that were then validated through testings.
Through our research, we learned how and why people wanted to join a coding bootcamp. Some interesting finding were:
Empowered with insights, we were able to create reusable UI components
By building out empathy maps of our personas we had a better understanding of our students pain point and deep rooted reasons for joining a coding bootcamp. We were able to create better messaging, and UI components that could be used across both Hack Reactor and Galvanize brands.
I collaborated closely with Marketing Managers, Developers, and Senior Leadership to design over a dozen new UI components and web pages and updated the entire site to be on the same CMS.
During the design process, prototyping was crucial in reviewing and testing our UI/UX. Through InVision, I'd review prototypes with stakeholders. I also used usertesting.com to gain a better understanding of user feedback.
With our scalable components, the next step was to create new websites with these design elements. We wanted the brands to maintain their own authenticity, but we wanted the UX to have a consistent foundational element.
Once a user joins the program they join our admissions portal. Prior to me joining, this portal was completely branded to be Galvanize. This caused confusion in the user journey for Hack Reactor students. We created a new admissions portal that now is contextual based on which bootcamp the user joins.
We started out by creating the user flow and finding pain points and opportunities.
Once we tested and finalized the journey throughout the process, we started to create low fidelity prototypes that we would then test with stakeholders, as well as with usertesting.com participants.
To evaluate the new websites and portals, we are using google analytics, hotjar, and competitors analysis. This allowed us to gain deeper understanding through combining both qualitative and quantitative information. We continue to monitor to find ways of improving the user experience.
I evolved the brand and established a stronger visual message of Boundless.